An Overview – 360° Photographs and Your Business
360° Photographs and high-quality Virtual Tours can ideally be placed in communication projects and/or Internet promotions. How can your business benefit?
360° Photographs will allow the visitor to see the environment, the service or the product at its best. The clearness and completeness of the way you communicate will be appreciated. A point in your favour.
Compared to the many static photographs, although well made, the 360° Images will immediately capture the visitors’ attention and make sure that your message makes a greater impression than the others!
Imagine the implications of 360° -degree photography and video in the field of tourism. If you’re unsure about your hotel or your destination, you can submerse yourself in an engaging experience to see what the places are really like. One thing is for sure, 360° -degree photography is becoming an important medium and is seeping into the VR experience as we speak.
360° video or photography can be incorporated into your webpage to create an interactive experience for your clients. 360° -degrees has truly opened up a new world of possibilities and produced a new method of advertising.
How Can 360° Images Be Viewed?
360° images can be viewed on a website, on social media platforms such as Facebook/YouTube or by using VR headsets.
Website images allow the viewer to click on the panoramic image and take control of the view with a mouse (like the image at the top of the screen).
Social media platforms such as YouTube and Facebook permit 360° photos and 360° videos to be uploaded for public or private viewing. Again, simply click and drag in any direction to take a look around the image.
VR headsets can provide the ultimate experience for the user. The VR goggles are placed on the viewer’s head and allows them to view the image as if they were in the scene by moving their head up and down. Left and right and turning around at will
360° Image Content is Emotive and Memorable
By its’ nature, 360° images are immersive and emotive. They conjure up more emotion and engagement than a normal 2D image or video. Thus they become memorable and stay with the viewer. This results in greater ‘word of mouth’ and interaction with your business. As a result, there is a higher probability of the viewer not only returning to your business’s website (because of the rich experience), but also purchasing more often.
Increase Sales with 360° Photography
Employing 360° images in your website and social media platforms will result in increased interest and interaction with existing and prospective customers. It will create an emotional connection with the viewer and become more memorable than traditional 2D formats. The net result will help bring more sales for your business.
A New and Growing Marketing Platform
The number of active virtual reality users has increased from 16 million in 2015 to 171 million in 2018. Still in its relative infancy, 360° photos can be utilised as a new and immersive marketing platform for businesses to engage with their existing and prospective customers.
Eliminates Risk and Bring Customers to You
Immersive images reduce risk in the purchase for prospective customers. For example, consider a family booking their summer holiday. The hotel, resort or holiday home could be showcased in 360° images, providing a ‘real life’ feel for where they will be staying. Traditional 2D images are still relevant, but cannot provide the immersion the 360° images can.
How Does 360° Photos Help Google Rankings And Website Clicks?
360° images can be posted on your Google My Business page. This medium is true to life and gives the viewer a dynamic view of the business or location. With your image and business getting more views, this can help drive your ranking up within Google and increase traffic to your website.
Verified Listings
Verified businesses can update their listing details as they appear in Google Maps. We support our clients by helping verify listings through Google My Business.
If no business listing exists and a business is located in a country where Google My Business is supported, we can support business owners in creating and verifying their business listings.
There is NO monthly cost at all to have your 360° photos hosted on Google, it will appear in Google Search results, your business will appear on Google Map listings and on your Google My Business Page. It will stay online on Google for the public. The 360° photos can be used on your website and Facebook.
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Good light to everybody,
poco_bw
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